Founded in 2009 by Gary Howgate, Surestep Footwear has certainly come a long way from its humble beginnings. A tradesman himself, Gary had first hand experience as to what was needed in terms of safety workwear on site. Working from his front-room office, in close partnership with his industry source, he began by purchasing fashionable safety footwear at keen prices and set up an e-commerce store to sell the products online. Before long, he added work-wear and PPE and sales began to grow repidly. 2017 marked a significant milestone in the company. Gary partnered with long-time friend and business associate David Nash. The company was re-structered and re-financed for it’s next stage in growth. Dragon direct Ltd was created maintaining the Surestep Footwear trade name. In order to accomodate the ever expanding range of products, Surestep Footwear quickly out-grew warehouses in Springvale. It’s current residence being a 15000sq ft warehouse in Avondale Ind Estate, Cwmbran, South Wales.
Our mission is simple: to provide you the customer with the best value work wear on the web.
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