About Us

Trading in

Founded in 2009 by Gary Howgate, Surestep Footwear has certainly come a long way from its humble beginnings. A tradesman himself, Gary had first hand experience as to what was needed in terms of safety workwear on site. Working from his front-room office, in close partnership with his industry source, he began by purchasing fashionable safety footwear at keen prices and set up an e-commerce store to sell the products online.  Before long, he added work-wear and PPE and sales began to grow repidly.  2017 marked a significant milestone in the company. Gary partnered with long-time friend  and business associate David Nash. The company was re-structered and re-financed for it’s next stage in growth. Dragon direct Ltd was created  maintaining the Surestep Footwear trade name.  In order to accomodate the ever expanding range of products, Surestep Footwear quickly out-grew warehouses in Springvale. It’s current residence being a 15000sq ft warehouse in Avondale Ind Estate, Cwmbran, South Wales.

Our mission is simple: to provide you the customer with the best value work wear on the web.

You can keep in touch on latest product releases and relevant industry & relevant government announcements via our blog, newsletter, tweets & facebook page.

Six reasons to buy from Surestep

We are constantly adding new products and reviewing our range in order to offer you the very best and most up-to date choices possible. We are confident, whatever your need or budget, we will have an item to suits you perfectly.
Our strong links in the industry enable us to command very competitive cost prices. Combined with our lean & efficient business set-up allows us to pass on some THE most competitive prices on the web.
Have a question or simply stuck..dont get frustrated – we want your buying experience to be a hassle-free pleasurable one. There are lots of resources to help – first port of call are the FAQ’s, If that doesn’t answer your question, email us, We will respond to every email within 1 working day maximum. Lastly you can speak to one of customer service assistants who will be happy to help!
We can accept payment by Paypal, Stripe, or BACs transfer
Doesn’t fit, don’t like it or simply changed your mind – then return it hassle free. Just follow our simple returns policy in the T’s & C’s
Delivery is FREE in the UK..simple!.

Team Members